The holiday villages travel company sees social networks as a perfect way to reach families through a more relaxed communication than other media. Reflecting this philosophy both in gamification and content for all ages, I managed their digital presence with engagement and inbound traffic goals.

SKILLS

Social Media strategy

  • Evolution of the editorial & graphic identity
  • Monthly meetings with brand manager to chose the roadmap, highlights, blog content & contests
  • Production of zoning documents for Facebook app development

Community management

  • Writing on brand blog through CMS
  • Content creation (text/photos) for FB/TW
  • Publishing/scheduling based on content calendar
  • Moderation of UGC, interactions with users

Insights & Analytics

  • Definition of KPIs to follow
  • Use of FB Insights, TW Analytics and other tools
  • Optimization of editorial content
  • Quarterly reports to digital management

SOFTWARES & NETWORKS

MILESTONES

Gamification to increase families engagement on social networks

Vacanciel asked to have on their social networks the same “family friendly” feeling they give in their holiday villages. I met this requirement by introducing gamification content in their social media planning, which also led fans to spend more time on the social accounts of the brand.

Prospects acquisition and channeling with blogging strategy

When it comes to driving traffic to their website, Vacanciel had trouble just by sending sales content to their database. To respond to this, I gave their blog an editorial “overhaul”, with content focused on families (travel advices, week-end ideas, easy recipes, etc) and tied it to the social media strategy to create a more effective prospects channeling.