Lead Generation + UGC:
Souvenirs de l’Olympia
In-venue devices with custom case and leads/UGC generating app. I conceptualised the project, managed contractors relations and progress of development, launched the final product in-venue during a PR event, reused UGC for social networks and leads for mailing campaigns.
On an average night, the devices gather 50 to 200 leads and UGC.