In 2013, I joined the marketing team of the famous french concert venue with two goals: give this “old lady” a new image on social networks and increase online shares on ticket sales. My actions overtopped the expectations and the Olympia is now a social media reference in France.

SKILLS

SOFTWARES & NETWORKS

MILESTONES

Lead Generation + UGC:

Souvenirs de l’Olympia

In-venue devices with custom case and leads/UGC generating app. I conceptualised the project, managed contractors relations and progress of development, launched the final product in-venue during a PR event, reused UGC for social networks and leads for mailing campaigns.

On an average night, the devices gather 50 to 200 leads and UGC.

Establishment of a close relationship with Twitter France

First concert venue in Europe to deploy a Twitter Mirror. Access to upcoming apps (Periscope) and support on ad campaigns optimisation (perfs up to 0,02€ PPE/PPV, 0,34€ PPC, 13,35% Eng.Rate, 0,87% CTR)

More than 50 live tweets of concerts and shows

L’Olympia takes 1st place of french concert venues with most engaged Facebook & Twitter communities