EMI Music
In the scope of the audit of their social media marketing department, EMI Music UK & EMI Germany asked to analyse the performance and strategy of all their social media accounts.
In the scope of the audit of their social media marketing department, EMI Music UK & EMI Germany asked to analyse the performance and strategy of all their social media accounts.
SKILLS

Social Media strategy
- Analysis of CM actions and strategy of 35 artists/bands FB/TW/YT accounts with recommendations
- Document of good practices & opportunities on social media tailored to music industry
- Meetings with EMI UK & EMI Germany digital managers and directors for rendering

Insights & Analytics
- Definition with EMI teams of KPIs to follow
- Yearly performance analysis of 35 FB/TW/YT accounts of artists/bands
- Use of FB Insights, TW Analytics & other tools