In the scope of the audit of their social media marketing department, EMI Music UK & EMI Germany asked to analyse the performance and strategy of all their social media accounts.

SKILLS

Social Media strategy

  • Analysis of CM actions and strategy of 35 artists/bands FB/TW/YT accounts with recommendations
  • Document of good practices & opportunities on social media tailored to music industry
  • Meetings with EMI UK & EMI Germany digital managers and directors for rendering

Insights & Analytics

  • Definition with EMI teams of KPIs to follow
  • Yearly performance analysis of 35 FB/TW/YT accounts of artists/bands
  • Use of FB Insights, TW Analytics & other tools

SOFTWARES & NETWORKS