Acting as a contractor for Mediaventilo Agency, I implemented a full optimisation plan for the Social Media strategy of EA’s main IPs on Facebook (Battlefield, The Sims, FIFA, Need for Speed).

SKILLS

Social Media strategy

  • Analysis of CM actions and strategy of 4 EA games FB accounts with recommendations
  • Document of good practices & opportunities on social media tailored to gaming industry
  • Meetings with EA Lyon community managers and digital marketing manager for delivery

Insights & Analytics

  • Definition with EA teams of KPIs to follow
  • Yearly performance analysis of 4 FB accounts
  • Use of FB Insights, TW Analytics & other tools

SOFTWARES & NETWORKS