Electronic Arts Lyon
Acting as a contractor for Mediaventilo Agency, I implemented a full optimisation plan for the Social Media strategy of EA’s main IPs on Facebook (Battlefield, The Sims, FIFA, Need for Speed).
Acting as a contractor for Mediaventilo Agency, I implemented a full optimisation plan for the Social Media strategy of EA’s main IPs on Facebook (Battlefield, The Sims, FIFA, Need for Speed).
SKILLS

Social Media strategy
- Analysis of CM actions and strategy of 4 EA games FB accounts with recommendations
- Document of good practices & opportunities on social media tailored to gaming industry
- Meetings with EA Lyon community managers and digital marketing manager for delivery

Insights & Analytics
- Definition with EA teams of KPIs to follow
- Yearly performance analysis of 4 FB accounts
- Use of FB Insights, TW Analytics & other tools