As a part of the optimisation of their digital strategy, the video games editor asked to analyse the performance of their french social networks.

SKILLS

Social Media strategy

  • Analysis of CM actions and strategy of 4 EA games FB accounts with recommendations
  • Document of good practices & opportunities on social media tailored to gaming industry
  • Meetings with EA Lyon community managers and digital marketing manager for rendering

Insights & Analytics

  • Definition with EA teams of KPIs to follow
  • Yearly performance analysis of 4 FB accounts
  • Use of FB Insights, TW Analytics & other tools

SOFTWARES & NETWORKS