Born and raised in the digital era, I am a genuine geek and have always let my passions drive my life. Since 2011, I’ve helped more than 14 companies express their full potential on digital media (social networks, web, mobile), and I love it! I feel truly lucky to spend my days giving birth to unique ideas, running high-stakes projects and having an impact on the evolution of digital media.
WORK
SKILLS
• Audit of presence and potential
• Digital strategy & roadmap
• Inbound marketing, customer channeling, drive-to-store
• Lead generation (Social Media, email, Web)
• Customer Relationship Management
• Tenders formulation, showings
• Team recruitment, training management
• Professional trainings (french, english)
• Creation of social accounts
• Writing or blog articles
• Copy writing, proofreading
• Video shooting & editing
• Social media content production: GIF, Snap, etc
• Live content production: FB Live, Live Tweet, Live Stories
• CMS management & publishing (WordPress, Joomla)
• Moderation of UGC, interactions w/ users & other brands
• Customer support, crisis management
• Partnerships with influencers & stakeholders
Google Analytics
FB Insights & TW Analytics
• Accounts coupling
• Google Tags & FB/TW Pixel implementation
• KPI Monitoring
• Monthly & yearly reports
Google AdWords (Search & Display) / AdSense
FB Power Editor, TW Ads Platform
• Budget management
• Ad writing, keyword discovery
• PPC/PPE/PPV campaigns bidding
• Dedumping, A/B testing, optimisation
• Targeting, Re-targeting
• Report, budget spend, ROI
• Audience & Delivery Insights
• Mailing campaigns: writing, DB management, delivery
• HTML compliance (Meta tags, headings)
• Google Search Console coupling
• Editorial strategy (keywords, slug, snippet)
• White-hat SEO, Link Building
• Google News Publishing
• Growth hacking
• Domain registration, Web/Mail hosting
• Website creation & customisation via CMS (WordPress)
• Design conception, mockups, dependency chart
• User Interface optimisation
• E-commerce layer integration
• HTML/CSS tweaking
